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	<title>Inspired? No &#187; Google</title>
	<atom:link href="http://blog.inspired.no/category/google/feed" rel="self" type="application/rss+xml" />
	<link>http://blog.inspired.no</link>
	<description>Espen Antonsen writes about the web</description>
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		<title>Google releases Page Speed for Firebug</title>
		<link>http://blog.inspired.no/google-releases-page-speed-for-firebug-665</link>
		<comments>http://blog.inspired.no/google-releases-page-speed-for-firebug-665#comments</comments>
		<pubDate>Thu, 04 Jun 2009 21:29:17 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[JavaScript]]></category>

		<guid isPermaLink="false">http://blog.inspired.no/?p=665</guid>
		<description><![CDATA[Users of the excellent Firebug debug tool for Firefox probably also uses YSlow, a performance analyzer from Yahoo! It gives good tips for decreasing page load time such as gzipping static files or combining javascript files. Google has now released a similar add-on for Firebug called Page Speed. It is very similar to YSlow but [...]]]></description>
			<content:encoded><![CDATA[<p>Users of the excellent <a href="http://www.getfirebug.com/">Firebug</a> debug tool for <a href="http://getfirefox.com">Firefox</a> probably also uses <a href="http://developer.yahoo.com/yslow/">YSlow</a>, a performance analyzer from Yahoo! It gives good tips for decreasing page load time such as gzipping static files or combining javascript files. Google has now <a href="http://googlewebmastercentral.blogspot.com/2009/06/introducing-page-speed.html">released a similar add-on</a> for Firebug called Page Speed. It is very similar to YSlow but it also introduces a new tab feature called&#8221;Page speed activity&#8221;, a request overview, and in addition to giving performance suggestions it also tells you the improvements of implementing the suggested changes.</p>
<p><img class="alignnone size-full wp-image-668" title="improvements-1" src="http://blog.inspired.no/wp-content/uploads/2009/06/improvements-1.png" alt="improvements-1" width="589" height="138" /></p>
<p><a href="http://code.google.com/speed/page-speed/">You can find Page Speed over at Google Code.</a></p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google AdSense &#8211; do not click on ad&#8217;s on your own blog</title>
		<link>http://blog.inspired.no/google-adsense-do-not-click-on-ads-on-your-own-blog-272</link>
		<comments>http://blog.inspired.no/google-adsense-do-not-click-on-ads-on-your-own-blog-272#comments</comments>
		<pubDate>Sun, 14 Dec 2008 17:46:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/google-adsense-do-not-click-on-ads-on-your-own-blog-272</guid>
		<description><![CDATA[Got an e-mail from Google today warning me about fraudulent clicks on my Google AdSense. I have been clicking ad&#8217;s on my on blog because I wanted to see what they were about. Google says: don&#8217;t. I understand but what Google should be doing is ignore all clicks when I am logged in with my [...]]]></description>
			<content:encoded><![CDATA[<p>Got an e-mail from Google today warning me about fraudulent clicks on my <a href="http://google.com/adsense">Google AdSense</a>. I have been clicking ad&#8217;s on my on blog because I wanted to see what they were about. Google says: don&#8217;t. I understand but what Google should be doing is ignore all clicks when I am logged in with my Google Account. Same applies to <a href="http://google.com/analytics">Google Analytics</a> which to ignore your own visits have to set up a cookie and filter in GA. This could easily be solved by the click of a button in GA or just ignore visiting from the specific google account.</p>
<p>This is what Google told me:</p>
<p><quote>It has come to our attention that invalid clicks have been generated on<br />your Google ads, posing a financial risk to our AdWords advertisers.<br />Please note that any activity that may artificially inflate an<br />advertiser&#8217;s costs or a publisher&#8217;s earnings is strictly prohibited by<br />our program policies.<br />&#8230;<br />If you were clicking your ads out of interest or to see who was<br />advertising on your site, please note that clicking on your own ads for<br />any reason is strictly prohibited by our program policies<br />&#8230;<br />Lastly, please note that if we continue to detect invalid clicks on<br />your Google ads, we may take further action on your account in order to<br />protect our advertisers&#8217; interests. Thank you for your understanding.<br /></quote></p>
<p>Guess I have to stop my ad clicks.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google Feedburner now live &#8211; Use with Blogger</title>
		<link>http://blog.inspired.no/google-feedburner-now-live-use-with-blogger-261</link>
		<comments>http://blog.inspired.no/google-feedburner-now-live-use-with-blogger-261#comments</comments>
		<pubDate>Wed, 29 Oct 2008 13:01:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/google-feedburner-now-live-use-with-blogger-261</guid>
		<description><![CDATA[Google has released the new Feedburner with Google Account access and easy migration (redirect) for Blogger. I just added my feed. I wanted to go with Feedburner earlier to get statistics, which Blogger itself never offered, but since it before required me to change the feed URL I wanted to keep my current subscribers at [...]]]></description>
			<content:encoded><![CDATA[<p>Google has released the new <a href="http://feedburner.google.com">Feedburner</a> with Google Account access and easy migration (redirect) for <a href="http://blogger.com">Blogger</a>. I just added my feed. I wanted to go with Feedburner earlier to get statistics, which Blogger itself never offered, but since it before required me to change the feed URL I wanted to keep my current subscribers at the current URL. Now you can enter a URL for the feed to be redirected to in Blogger. You will find it under &#8216;Site feed&#8217; in your Blogger settings. Enter the URL Feedburner gives you after signing up your blogger feed.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Gmail: You received mail with virus but we did not fetch it</title>
		<link>http://blog.inspired.no/gmail-you-received-mail-with-virus-but-we-did-not-fetch-it-260</link>
		<comments>http://blog.inspired.no/gmail-you-received-mail-with-virus-but-we-did-not-fetch-it-260#comments</comments>
		<pubDate>Thu, 18 Sep 2008 11:25:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/gmail-you-received-mail-with-virus-but-we-did-not-fetch-it-260</guid>
		<description><![CDATA[If an e-mail contains an attached file with virus you can pretty much guarantee it is spam so Gmail please don&#8217;t bother sending me e-mail telling me you did not fetch the email.]]></description>
			<content:encoded><![CDATA[<p><img src="http://4.bp.blogspot.com/_ZsmV91xY5NA/SNI-Epl9N9I/AAAAAAAAAmA/Mi_0scJAaRY/s1600/gmail-spam.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5247324765445502930" /></p>
<p>If an e-mail contains an attached file with virus you can pretty much guarantee it is spam so Gmail please don&#8217;t bother sending me e-mail telling me you did not fetch the email.</p>
]]></content:encoded>
			<wfw:commentRss>http://blog.inspired.no/gmail-you-received-mail-with-virus-but-we-did-not-fetch-it-260/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Cross-channel campaigns with AdWords &amp; Analytics + internal tracking</title>
		<link>http://blog.inspired.no/cross-channel-campaigns-with-adwords-analytics-internal-tracking-256</link>
		<comments>http://blog.inspired.no/cross-channel-campaigns-with-adwords-analytics-internal-tracking-256#comments</comments>
		<pubDate>Fri, 04 Jan 2008 17:32:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[24SevenOffice]]></category>
		<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/cross-channel-campaigns-with-adwords-analytics-internal-tracking-256</guid>
		<description><![CDATA[I have two goals I want to achieve with Google AdWords and Analytics: 1. Track campaigns from other advertising networks and see resuls in Analytics and preferably AdWords. 2. Track specific campaign internally in our system. This way I can see which specific campaigns our registration came from. Thus in 24SevenOffice I can use our [...]]]></description>
			<content:encoded><![CDATA[<p>I have two goals I want to achieve with Google AdWords and Analytics:</p>
<p>1. Track campaigns from other advertising networks and see resuls in Analytics and preferably AdWords.<br />
2. Track specific campaign internally in our system. This way I can see which specific campaigns our registration came from. Thus in <a href="http://www.24sevenoffice.com">24SevenOffice</a> I can use our CRM-module to get overall statics on sales opportunities to see which campaign that does not only lead to a conversion (registration) in AdWords but also the number of actual sales and how much $ we get out of each campaign. This will be a powerful solution to measure ROI on all internet advertising we do.</p>
<p>In AdWords you can set up cross-channel campaigns but for some reason you need to set up a specific landing page with javascript code, but I do not a specific landing page for all our campaigns (we are testing out various other advertising networks). Hopefully <a href="http://www.google.com/support/analytics/bin/answer.py?hl=en&amp;answer=27255">tagged url&#8217;s for Google Analytics</a> will do the trick using the querystring values:</p>
<p>Campaign Source (utm_source)<br />
Required. Use utm_source to identify a search engine, newsletter name, or other source.<br />
Example: utm_source=google<br />
Campaign Medium (utm_medium)<br />
Required. Use utm_medium to identify a medium such as email or cost-per- click.<br />
Example: utm_medium=cpc<br />
Campaign Term (utm_term)<br />
Used for paid search. Use utm_term to note the keywords for this ad.<br />
Example: utm_term=running+shoes<br />
Campaign Content (utm_content)<br />
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.<br />
Examples: utm_content=logolink or utm_content=textlink<br />
Campaign Name (utm_campaign)<br />
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.<br />
Example: utm_campaign=spring_sale</p>
<p>Google adwords enables by default a similar tracking url but with a unique id which makes it hard to get which campaign the visitor actually clicked on. In AdWords I must manually add a campaign id to get this value on our site.</p>
<p>In 24SevenOffice I have set up each Google AdWords campaign as well as other internet advertising campaigns.</p>
<p>Technorati: <a rel="tag" href="http://technorati.com/tag/Google">Google</a></p>
<p>This is an old draft I wrote last year.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Google cuts me in half</title>
		<link>http://blog.inspired.no/google-cuts-me-in-half-254</link>
		<comments>http://blog.inspired.no/google-cuts-me-in-half-254#comments</comments>
		<pubDate>Fri, 26 Oct 2007 09:28:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/google-cuts-me-in-half-254</guid>
		<description><![CDATA[Reading about the latest change in pagerank by Google I had to check mine. I must say I was fairly confident that it still would be at 6, but no. Oh no! Google cut me in half! Down to three it is. So far no change in incoming traffic. I get about 80% of my [...]]]></description>
			<content:encoded><![CDATA[<p>Reading about the latest change in pagerank by <a href="http://google.com">Google</a> I had to check mine. I must say I was fairly confident that it still would be at 6, but no. Oh no! Google cut me in half! <a href="http://www.checkpr.org/?url=sleepyhead81.blogspot.com">Down to three it is.</a> So far no change in incoming traffic. I get about 80% of my traffic from Google. I do not participate in any link schemes or anything like that so not sure why Google changed my pagerank.</p>
<p>At least I am not alone:</p>
<p><a href="http://www.seomoz.org/blog/toolbar-pagerank-losses-for-hundreds-of-websites">Google Toolbar PageRank Losses For Hundreds of Websites</a></p>
<p><a href="http://andybeard.eu/2007/10/pagerank-update.html">Digg Favorites Slapped By Google</a></p>
<p><a href="http://performancing.com/google-turns-pagerank-into-a-joke-or-how-to-get-on-with-blogging">Google Turns PageRank into a Joke &#8211; OR &#8211; How to Get On With Blogging</a></p>
<p>Technorati: <a href="http://technorati.com/tag/Google" rel="tag">Google</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>How to track traffic from lesser known search engines with Google Analytics</title>
		<link>http://blog.inspired.no/how-to-track-traffic-from-lesser-known-search-engines-with-google-analytics-252</link>
		<comments>http://blog.inspired.no/how-to-track-traffic-from-lesser-known-search-engines-with-google-analytics-252#comments</comments>
		<pubDate>Fri, 12 Oct 2007 11:30:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/how-to-track-traffic-from-lesser-known-search-engines-with-google-analytics-252</guid>
		<description><![CDATA[Google Analytics will track traffic from search engines including which specific keywords the visitor searched for. Google handles most well known search engines but by default Google Analytics does not handle the two local search engines here in Norway, Kvasir and Sesam. It is quite easy to &#8220;hack&#8221; the GA javascript code so it will [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/analytics">Google Analytics</a> will track traffic from search engines including which specific keywords the visitor searched for. Google handles most well known search engines but by default Google Analytics does not handle the two local search engines here in Norway, <a href="http://www.kvasir.no">Kvasir</a> and <a href="http://www.sesam.no">Sesam</a>. It is quite easy to &#8220;hack&#8221; the GA javascript code so it will track them:
<pre>_uacct = "UA-XXXXXX-X";_uOsr.push("kvasir"); _uOkw.push("searchExpr");_uOsr.push("sesam"); _uOkw.push("q");urchinTracker();</pre>
<p>Basically all you need to add is line #2 and #3. The first and the last line you will already have included in your pages.</p>
<p>GA has two arrays which it uses for tracking search engines: <span style="font-style:italic;">_uOsr</span> which holds the search engine domain name and <span style="font-style:italic;">_uOkw</span> which holds the search keyword in the querystring. So by adding a new entry in the array you can add local or lesser known search engines so you can track these in Google Analytics.</p>
<p>By default GA tracks the following search engines:</p>
<pre>_uOsr[0]="google"; _uOkw[0]="q";_uOsr[1]="yahoo"; _uOkw[1]="p";_uOsr[2]="msn";  _uOkw[2]="q";_uOsr[3]="aol";  _uOkw[3]="query";_uOsr[4]="aol";  _uOkw[4]="encquery";_uOsr[5]="lycos"; _uOkw[5]="query";_uOsr[6]="ask";  _uOkw[6]="q";_uOsr[7]="altavista"; _uOkw[7]="q";_uOsr[8]="netscape"; _uOkw[8]="query";_uOsr[9]="cnn"; _uOkw[9]="query";_uOsr[10]="looksmart"; _uOkw[10]="qt";_uOsr[11]="about"; _uOkw[11]="terms";_uOsr[12]="mamma"; _uOkw[12]="query";_uOsr[13]="alltheweb"; _uOkw[13]="q";_uOsr[14]="gigablast"; _uOkw[14]="q";_uOsr[15]="voila"; _uOkw[15]="rdata";_uOsr[16]="virgilio"; _uOkw[16]="qs";_uOsr[17]="live"; _uOkw[17]="q";_uOsr[18]="baidu"; _uOkw[18]="wd";_uOsr[19]="alice"; _uOkw[19]="qs";_uOsr[20]="yandex"; _uOkw[20]="text";_uOsr[21]="najdi"; _uOkw[21]="q";_uOsr[22]="aol"; _uOkw[22]="q";_uOsr[23]="club-internet"; _uOkw[23]="q";_uOsr[24]="mama"; _uOkw[24]="query";_uOsr[25]="seznam"; _uOkw[25]="q";_uOsr[26]="search"; _uOkw[26]="q";_uOsr[27]="szukaj"; _uOkw[27]="szukaj";_uOsr[28]="szukaj"; _uOkw[28]="qt";_uOsr[29]="netsprint"; _uOkw[29]="q";_uOsr[30]="google.interia"; _uOkw[30]="q";_uOsr[31]="szukacz"; _uOkw[31]="q";_uOsr[32]="yam"; _uOkw[32]="k";_uOsr[33]="pchome"; _uOkw[33]="q";</pre>
<p><a href="http://www.google-analytics.com/urchin.js">See the javascript here.</a></p>
<p>Technorati: <a href="http://technorati.com/tag/Google Analytics" rel="tag">Google Analytics</a></p>
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		<slash:comments>0</slash:comments>
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		<title>Stop the press: CLICK HERE. Brought to you by Google News</title>
		<link>http://blog.inspired.no/stop-the-press-click-here-brought-to-you-by-google-news-217</link>
		<comments>http://blog.inspired.no/stop-the-press-click-here-brought-to-you-by-google-news-217#comments</comments>
		<pubDate>Mon, 20 Nov 2006 10:46:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/stop-the-press-click-here-brought-to-you-by-google-news-217</guid>
		<description><![CDATA[Google released a Norwegian version of Google News last week. Several organizations here in Norway are concerned about copyright violations. The two major newspapers, Dagbladet and VG, on the other hand welcomes Google and states that consumers want a complete product, not just a automated collection of stories as with Google News. Automated it is [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com">Google</a> released a <a href="http://news.google.no">Norwegian version of Google News</a> last week. Several organizations here in Norway are concerned about copyright violations. The two major newspapers, <a href="http://www.dagbladet.no">Dagbladet</a> and <a href="http://www.vg.no">VG</a>, on the other hand welcomes Google and states that consumers want a complete product, not just a automated collection of stories as with Google News. Automated it is indeed. As the following illustration shows. The top stories section of Google News <a href="http://news.google.no/news?num=30&#038;hl=no&#038;ned=no_no&#038;ie=utf-8&#038;q=KLIKK-HER">displays &#8216;KLIKK HER&#8217;</a> which in English translates to &#8216;CLICK HERE&#8217;. Not only a weakness in Google News but I guess Norwegian news-sites don&#8217;t know the importance of anchor text.<br/><br/><br/><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://photos1.blogger.com/x/blogger2/6008/785/1600/157386/google%20news.png"><img style="cursor:pointer; cursor:hand;" src="http://photos1.blogger.com/x/blogger2/6008/785/400/273883/google%20news.png" border="0" alt="" /></a><br/><br/>Technorati: <a href="http://technorati.com/tag/Google" rel="tag">Google</a></p>
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		<slash:comments>0</slash:comments>
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		<title>erp + nervous breakdown</title>
		<link>http://blog.inspired.no/erp-nervous-breakdown-209</link>
		<comments>http://blog.inspired.no/erp-nervous-breakdown-209#comments</comments>
		<pubDate>Sun, 29 Oct 2006 16:14:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[ERP]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/erp-nervous-breakdown-209</guid>
		<description><![CDATA[From the referrer log: http://www.google.com/search?hl=sv&#38;q=erp%20%2B%20nervous%20breakdown&#38;lr= Technorati: ERP]]></description>
			<content:encoded><![CDATA[<p>From the referrer log:</p>
<p><a href="http://www.google.com/search?hl=sv&amp;q=erp%20%2B%20nervous%20breakdown&amp;lr=">http://www.google.com/search?hl=sv&amp;q=erp%20%2B%20nervous%20breakdown&amp;lr=</a></p>
<p>Technorati: <a rel="tag" href="http://technorati.com/tag/ERP">ERP</a></p>
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		<title>Google is&#8230;</title>
		<link>http://blog.inspired.no/google-is-91</link>
		<comments>http://blog.inspired.no/google-is-91#comments</comments>
		<pubDate>Fri, 12 Nov 2004 10:35:00 +0000</pubDate>
		<dc:creator>Espen Antonsen</dc:creator>
				<category><![CDATA[Everything]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[msn]]></category>

		<guid isPermaLink="false">http://inspired.goodcheapsleep.com/google-is-91</guid>
		<description><![CDATA[more evil than satan!]]></description>
			<content:encoded><![CDATA[<p><a href="http://beta.search.msn.com/results.aspx?q=more+evil+than+satan">more evil than satan</a>!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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