I have two goals I want to achieve with Google AdWords and Analytics:
Campaign Source (utm_source) Required. Use utm_source to identify a search engine, newsletter name, or other source. Example: utm_source=google Campaign Medium (utm_medium) Required. Use utm_medium to identify a medium such as email or cost-per- click. Example: utm_medium=cpc Campaign Term (utm_term) Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term=running+shoes Campaign Content (utm_content) Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: utm_content=logolink or utm_content=textlink Campaign Name (utm_campaign) Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign=spring_sale
Google adwords enables by default a similar tracking url but with a unique id which makes it hard to get which campaign the visitor actually clicked on. In AdWords I must manually add a campaign id to get this value on our site.
In 24SevenOffice I have set up each Google AdWords campaign as well as other internet advertising campaigns.
This is an old draft I wrote last year.