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Elite Designers Against IKEA

Funny new ad campaign by IKEA via jill/txt.

When you first view the website it seems like it is an actual organization of designers are against IKEA. But watch the AD's and you'll see that IKEA communicates their 'affordable design' point very well. A good way of pointing out how ridiculously overpriced some designer items and how designer-label oriented their followers really are.

Written on 20 October 2004.
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